So, you just found out you’re expecting—and now it’s time to spread the great news! Baby announcements are a sweet and exciting way to share your big reveal with friends and family. But gone are the days of simply sending out a card with a sonogram—your announcement can now be a fun, creative experience that reflects your personality and your growing family’s vibe.
Whether you're announcing to close family or sharing the excitement to your followers on social media, these fresh and feel-good ideas will help you find the perfect way to say, "We're having a baby!" Here are some adorable, funny, and heartwarming ways to share your big news and make the moment unforgettable.
1. Candid Family Photo with a Sign
A classic – and for good reason! A family photo with a sign is a cute, and easy idea that doesn’t take much prep or props. Snap a photo with you (and your partner, if you have one) laughing or cuddled up, and include a small chalkboard or letter board sign with your due date or message: “Baby arriving January 2026!”
Why it works: It’s both authentic and sweet—and it captures the real emotion of the moment.
Twistshakeshop Tip: Use natural light for a soft, glowing photo. Bonus points if everyone’s wearing coordinating neutrals or pastels!
2. Pet Involvement: “Guard Dog in Training”
Dress your pup in a “Big Brother in Training” bandana or outfit with paws up beside your baby bump. If you have cats, tie a cute bow around their neck that says “Cat Mom/Cat Dad’s New Baby."
Why it works: Pets + baby news = instant hit! People love animal photos, and it’s guaranteed to be adorable (and shareable too)!
Twistshakeshop Tip: Let your pet get comfortable with any accessories before your photoshoot to keep it stress-free.
3. Puzzle or Scratch-Off Reveal
Go a little bit more old school and mail your loved ones a puzzle or create scratch-off card that reveals the big news. You can buy blank scratch-off stickers to cover a handwritten reveal like “We’re adding another!” or “Baby Smith arriving Sept 2025.”
Why it works: It's interactive and playful—plus, it prolongs the reveal and adds to the excitement!
Twistshakeshop Tip: Include a sticky note with instructions—"Scratch here to reveal our news!"
4. Bun-in-the-Oven Photo
For something a little more fun and playful, take a picture of yourself wearing an oven mitt, holding it over a baking sheet with a bun, plus a sticky note that says: “Bun in the oven, due October”.
Why it works: It’s clever, cute, and literally bakes the news into the picture.
Twistshakeshop Tip: Use a tiny bun—for twins, maybe two!
5. Baby Shoe Sneak Peek
Place a pair of tiny baby shoes or socks next to your own shoes—either on a shelf or in your partner’s hand. It’s a simple but sweet way to say, “We’re growing!” Add a note that says, “Expanding our shoe family!” to make the message clear and memorable.
Why it works: Shoes are symbolic, unexpected, and tiny ones are always very sweet!
Twistshakeshop Tip: Match the colours of the shoes to your nursery theme or gender (if you know it).
6. Movie Poster-Inspired Announcement
Create a DIY poster that looks like a movie teaser. Title it “Coming Soon: [Your Last Name]: The Next Chapter,” complete with dramatic fonts and maybe even a black-and-white baby bump silhouette. Add your baby’s due date as the “release date” at the bottom, and for extra fun, include “Starring: Mom & Dad” and “Produced by Love” for a creative cinematic touch.
Why it works: It’s creative, playful, and movie buffs will totally love it.
Twistshakeshop Tip: Print your movie poster announcement and frame it as a keepsake—or use it as the centerpiece for your baby shower decor!
7. Milestone Cake Reveal
Make or order a cake decorated with the message “We’re expecting!” and keep the inside a surprise. As you slice it open in front of loved ones or record it for social media, the message becomes clear - baby on the way!
Why it works: It’s sweet (literally), adds an element of surprise, and makes for a memorable (and delicious) reveal moment.
Twistshakeshop Tip: Choose a cake flavour and design that you love—this is your celebration too! If you're sharing the moment on video, make sure the message is visible before cutting and have your camera ready to capture everyone's reactions.
8. Grandparents-to-Be Photo Shoot
Arrange a photo in grandma’s lap, or dad holding a coffee mug that reads “#1 Grandpa.” Snap it when you visit and say “Surprise!” as you share the news.
Why it works: Captures that priceless moment of surprise and joy.
Twistshakeshop Tip: Keep the camera ready and don’t miss the classic “I can’t believe it!” expression.
9. Countdown Chalkboard
Display a chalkboard with “Baby Smith arriving in ___ weeks” alongside a couple photo. Update the number weekly and post on Instagram for a countdown effect.
Why it works: Creates anticipation and gets people involved with your journey.
Twistshakeshop Tip: Add fun facts each week—gender reveal tees, nursery color reveals, etc.
10. TV Screen Screenshot
Stand together holding a phone or tablet showing an ultrasound image or prenatal test result. Frame it like a streaming show announcement: “New Release: Coming February 2026”.
Why it works: It’s both tech-forward and modern - it fits right into your feed!
Twistshakeshop Tip: Use a coloured filter (pink or blue) to hint gender for extra buzz.
11. Surprise Babysitter – Maternity Edition
If you're introducing special babysitters—like grandparents—give them a pillowcase that reads “Knitted for Grandma to babysit!” or “Reserved for Grandpa’s house.” Capture their reaction as they open it.
Why it works: It’s a gift and announcement rolled into one.
Twistshakeshop Tip: Record the moment or go live if you're sharing it with long-distance family. Be sure to wrap the pillow in a way that doesn’t give it away too soon!
12. Creative Insta Reel with a “Reveal-What’s-In-My” Theme
Film a Reel unpacking your “dad kit” or “mom bag,” only to pull out tiny baby shoes or a onesie. Finish it off with a caption with your announcement.
Why it works: Reels are favorite content for algorithm love on Instagram.
Twistshakeshop Tip: Use trending audio for a cute hook.
13. Baby Onesie Sneak into Daily Life
Fold a baby onesie on the kitchen counter and top it with coffee and muffins. Stage it as a morning routine scene with a handwritten note: “Guess who’s joining?”
Why it works: Looks natural and real, as if baby has always been meant to join your daily routine.
Twistshakeshop Tip: Make it feel really natural—use your usual mugs, a half-read newspaper, or a coffee spill to create that “just another morning” vibe. Then place the baby onesie subtly in the frame to catch attention.
14. Pregnancy Reveal Balloon Pop
Once you know the gender of your baby, consider a gender reveal announcement. Pop a balloon filled with pink or blue confetti in front of family. Or do it in your own time and edit it into a fun announcement reel.
Why it works: That messy pop and confetti shower = happiness in a single shot.
Twistshakeshop Tip: Make sure you use surface-friendly confetti packs for easy cleanup.
15. Puzzle Piece for Long-Distance Announcements
Send a single puzzle piece to each recipient with a hint and ask them to join a Zoom call to complete the puzzle—the final piece reveals your ultrasound photo.
Why it works: Families love puzzles and Zoom reveals, especially when separated by distance.
Twistshakeshop Tip: Include a QR code linking to your baby’s heartbeat audio clip or fun reveal video.
How to Choose the Right Style for You
When planning your baby announcement, think about what feels most you. Are you witty, sentimental, minimalist—or maybe a mix of all three? Let your personality guide your announcement style. Also consider your audience: if you're more introverted, you might lean toward a simple photo or mailed card instead of a big reveal event. Don’t forget about practicality—chalkboards, letter boards, or quick photo props can be done in minutes with what you already have at home. And of course, keep your budget in mind. Some ideas like custom cakes or photo shoots can add up quickly, so think about how many announcements you want to make and plan accordingly.
Top Mistakes to Avoid
When it comes to timing, choose what feels right for you. Some parents announce after the first trimester, while others wait a bit longer for added peace of mind. If you’re posting ultrasound pictures, be thoughtful—some friends or family might prefer you ask before sharing. And while it’s exciting to spread the news, try not to include too many details in your announcement. Keep things fun and light—there’s plenty of time to share gender reveals, names, or birth plans later.
A creative baby announcement is more than just an image—it’s a memory. It marks the start of a journey you’ll cherish forever. And the best part? There’s no right or wrong way to do it, as long as it feels like you. So, grab your partner, your pup, or your puzzle, and enjoy planning a reveal filled with laughter, love, and maybe a sprinkle of confetti. This moment is just the beginning!